Vertical Insights Program
Facebook IQ | 2018
The Vertical Insights Program is for finding insights on a whole host of different topics. Facebook IQ needed a logo that represents all these different 'verticals', and an animation to explain how to use it. I set about creating an iconset to represent these different topics, using them in both the logomark and animation for brand cohesiveness.
*Due to the internal nature of the project, sensitive text has been replaced with placeholders.
Illustration | Animation
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Initial Concepts:
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Final Logo:
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Animated Content Examples:
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1-Sheet Layout Example:
