Vertical Insights Program
Facebook IQ | 2018
The Vertical Insights Program is for finding insights on a whole host of different topics. Facebook IQ needed a logo that represents all these different 'verticals', and an animation to explain how to use it. I set about creating an iconset to represent these different topics, using them in both the logomark and animation for brand cohesiveness.
*Due to the internal nature of the project, sensitive text has been replaced with placeholders.
Illustration | Animation
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Initial Concepts:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/1366b144-efff-470d-a5ad-0036ebd6d704_rw_1200.png?h=3804c49810927c408bfc6e68c3e891de)
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Final Logo:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/a5ddab72-b858-44f2-9c65-31fb835f9029_rw_1200.png?h=b5f494f31e7d00e06b54a23cd7e68305)
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Animated Content Examples:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/3dae5d0c-fd78-4398-ba6a-7cbc8274b36f_rw_1200.gif?h=025cc724b1f80675a26fda16493ef66a)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/66c4a305-ddd5-4d0f-b113-25b39a00d2d5_rw_1200.gif?h=e57a07df077add8f4e6833b74f9293f2)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/2e9b96b5-4b68-44d3-9fad-fe7a32760c64_rw_1200.gif?h=41ab683bfb619eb3e51697be8fabb0ea)
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1-Sheet Layout Example:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/79329c53-752a-4544-a1ca-5f68403e463e_rw_1920.png?h=b342475c8384ef7f986d5a7fa9541597)