Plusnet Iconography
Plusnet | Nice Agency
I was brought in by Nice Agency to head up the design of a completely new icon set for Broadband provider Plusnet. Working with a new set of Brand Guidelines, I was tasked to create an icon-set that was playful, informative and fresh. Below is the results, including an insight into the brand book I created.
Art Direction | Illustration
___________________________________________________________________________________
Initial Ideas for Iconography:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/ac08a67c-0008-4b6a-ae64-1596dd624de8_rw_1920.jpg?h=8a58190547601e39d0d2b9b01edb7094)
___________________________________________________________________________________
Final Iconography:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/3b29b595-31fd-44c6-8fc0-ed88d4de1dab_rw_1920.jpg?h=03b81d155b65e53cb72e0942ffc41698)
___________________________________________________________________________________
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/0574ed74-0a82-4ddf-a7f4-1cecaacc2537_rw_1920.jpg?h=d6a17daf0916069f99cfeeaec3ea0360)
___________________________________________________________________________________
Comprehensive Guidelines for use:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/bebe0950-49db-42f9-9ea0-361d392ddc29_rw_1200.png?h=be7a36d23e2bea708e3c37aa5eb3ed58)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/1b872582-ee46-44a2-ae4a-d6108fe7e4c3_rw_1200.png?h=3bdf7c4a891e4cbc8bfbd532864f45e8)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/351198dd-957d-4d1b-9d88-2009cab91d62_rw_1200.png?h=21b72255e9a81714b78d347d519000c2)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/58c6b653-982c-4611-808c-6519c4fc3690_rw_1200.png?h=d979b30b79bc287dfa14cdd4e66fc711)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/e5ea8771-129c-455c-8384-0b6582d053b1_rw_1200.png?h=e8500c131f1d3b7a313798b60967993b)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/8865b154-ce1e-4c8f-b3da-0eaabd87829d_rw_1200.png?h=53649ae64decb56076e9afe5bdde5c8c)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/9ab73838-6d48-4f5e-883f-c935857b1aba_rw_1200.png?h=729b6beb8b0d0bd96ebe5b538cc414ee)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/6d141d9e-37e1-442a-bdc7-d51f7fc5f886_rw_1200.png?h=c6044b368bf14e938ad83f44a83ef97d)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/645dbc0a-00ab-47d0-9d44-81f82a4b14a7_rw_1200.png?h=f01734fb7a70b95617fedc6007c299b5)
___________________________________________________________________________________
Use on Plusnet Website:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/e2d60e4e-7643-4365-80fd-4c52ea986b16_rw_1200.png?h=0701a04fd5183390350592e63e6726f4)