Moments - Brand
Facebook IQ | 2018
Facebook IQ needed a large body of work called 'Moments' branding up, as well as having the new brand rolled out over print, digital and animated content. Using confetti as my main visual inspiration, I set to work creating a modular brand with multiple layouts and palettes. No matter the 'Moment', this brand had it covered.
*Due to the internal nature of the project, figures seen here are examples and have not come from Facebook.
Branding | Art Direction | Layout
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Moodboard:
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Initial Ideas based on Moodboard:
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Final Patterns and Design Assets:
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Wordmark:
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Example of Brand Guidelines:
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Example of Brand Implemented:
