Moments - Brand
Facebook IQ | 2018
Facebook IQ needed a large body of work called 'Moments' branding up, as well as having the new brand rolled out over print, digital and animated content. Using confetti as my main visual inspiration, I set to work creating a modular brand with multiple layouts and palettes. No matter the 'Moment', this brand had it covered.
*Due to the internal nature of the project, figures seen here are examples and have not come from Facebook.
Branding | Art Direction | Layout
___________________________________________________________________________________
Moodboard:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/395c58de-2e1b-4990-b272-46a818bbb0be_rw_1920.jpg?h=a8599bc75c8d90ec0a9e374e02bee8ad)
___________________________________________________________________________________
Initial Ideas based on Moodboard:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/d2d21161-083c-4bae-aa8d-a30291731ea2_rw_1920.jpg?h=d1479e9a69e8dee4e7c1873aff75f42d)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/7e474bb9-290f-45b9-8824-f518b4e31492_rw_1920.jpg?h=7e42c3dfb9d2dbb3bfe78bf525be5db9)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/4fa130be-1075-482b-9c6a-5c7655b4cd7c_rw_1920.jpg?h=d94e8b04dd3cfc18900716587d826b8d)
___________________________________________________________________________________
Final Patterns and Design Assets:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/c2be0d88-d268-4072-a178-bde23805d032_rw_1920.jpg?h=51595bde3d598876d2286736df31114d)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/eff0ac49-ba01-4b41-a2e2-8ccf8715a7ca_rw_1920.jpg?h=dc7f0ad70262ae3be8b5f99561dbd014)
___________________________________________________________________________________
Wordmark:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/438cc0f4-5d4f-4c01-a91a-6f01824d9fee_rw_1920.jpg?h=03599623577f38e3b4d1019fbb1301d7)
___________________________________________________________________________________
Example of Brand Guidelines:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/77b65fb5-d84d-438f-8dd4-ada51d5c4828_rw_1920.jpg?h=d7f346707d7991b8559f40a44c8a59da)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/8190c848-55e7-4914-8a7d-0656414d63c3_rw_1920.jpg?h=86560be54ffc755a13587b382678310d)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/bbe90e67-cb93-4371-92e5-6c8acaf07b68_rw_1920.jpg?h=89a0bf56c69927b8d821096289597965)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/890a102b-caf9-412c-a107-a2d7c3441042_rw_1920.jpg?h=56585389e05535db14354246386604ad)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/dec62a3f-a66b-411d-b88a-f113fdf8411b_rw_1920.jpg?h=12cc5e6cdc942baa627d1cce4d2d2840)
___________________________________________________________________________________
Example of Brand Implemented:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/8143310c-1e32-4e79-9fe7-bd52c7fb5434_rw_1920.jpg?h=f2ef7c7b7f3af5f62651c6404a28d9dc)