May Hofman Jewelery - Rebrand
2017
Rosie May Hofman makes pretty unique jewellery. And unique jewellery needs a unique brand. Taking everything that is great about her earrings, necklaces and rings, I created a brand that stands out in a busy market and is a representation of her creative vision.
Branding
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Examples of Jewellery:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/b9417127-9877-42c6-a5c8-d1e3ff5e12cc_rw_600.jpg?h=27779190e6f878498eb7b2c60cb8fe15)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/71180896-54f6-41d7-a5e4-e1de9b9c975d_rw_600.jpg?h=1fc39c8e9e2647c34ec7b3d03a13733f)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/50b7b7d5-ec50-48d3-92a1-1f9a6f42fc30_rw_600.jpg?h=5f65a552865fe65c1f06fda9b282abf3)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/d838ad41-9d84-4958-b586-3dd5094af5c9_rw_600.jpg?h=a587221a2081fbd23de4ddca41d5fd35)
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Initial Brand Concepts:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/d89a210a-9062-4f71-be3d-a479963cdf17_rw_1200.jpg?h=bd32cccefcf69b964a2444850011e596)
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Final Brand Guidelines:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/47ea18ce-c6f1-49ed-9b05-b5c8b7d31a87_rw_1200.jpg?h=5d6df981d040d52bab4d8ae579009ea1)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/780ff2cd-4704-4051-9818-6961e4501efe_rw_1200.jpg?h=a78bc0fd5cd957c063dd999235a6da62)
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Brand in Use:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/545afc25-94ac-475d-ac66-aa725b54cbe1_rw_1920.png?h=5fdc68d3befbefac231a5b8baea7334a)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/2f782bea-2fb7-44f7-a031-9f780de193af_rw_600.jpg?h=5e523e29f7d0701f86080843158d477a)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/838a1db7-f711-4d05-9bd4-d3ab14d9aebc_rw_600.jpg?h=2743b7a2ca5cebcf7483e1206b6cd193)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/2121b964-c697-45a7-b57f-2609e4457fc8_rw_600.jpg?h=ad3dc84733638f422536c8fe71f1577f)