Build Your Brand... with Facebook
Facebook for Business | Instagram for Business | 2017
After Facebook launched their 'Reactions' in 2016, they started to use them in promotional content across the business. I was approached to create a selection of short adverts using the 'Reactions' to portray the statement 'Video on Facebook/Instagram can make you Laugh, Cry, Wow, Buy'. Using a tight palette and abstract shapes, I endeavoured to bring life, meaning and fun to these 4 words.
Illustration | Animation
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Screenshots:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/b5fc97c6-e0f9-4590-a176-29ba0b5363a8_rw_1920.png?h=6d765916213cc88791e6cbe06b267e91)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/15b47934-0244-4dd5-8334-75f24ff564db_rw_1920.png?h=fb5021dcfc20c0fb08e771bcad604a94)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/e475c6a5-0dc6-46c2-b1dc-22173c1f4cd8_rw_1920.png?h=e26f2dc2312ac71230903f7e677b694f)
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/fe062cff-48c6-420d-90fe-d0b66327c945_rw_1920.png?h=9e293dafc58e125d1c3db7053578e68b)
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Initial Storyboard:
![](https://cdn.myportfolio.com/50e4569c-a23b-4bc5-b228-20572fb503e6/fe6e2c19-9047-404a-be8c-40da418310ad_rw_1920.png?h=124c0a62b9c9e763fff22e91fe0fd31f)